Water absorbs reds first, and blue-violet last, resulting in a washed out appearance with increasing depth. Typically underwater photographers use strobes to create balance, white light at depth, but while this works well for some subjects, large objects become impossible to light in this way. The best you can do with strobes is to carefully select what part of the scene to light.
Sea Viking wreck, foreground illuminated by strobe.
The magic filter uses a different technique to restore colour. Instead of adding balanced light to restore colour, it filters out the blue light, reducing it to the same level as the red light that has already been filtered by the water, resulting in an overall balance. Its not an exact match, and some of the balance has to be done by the camera's white balance function, but the results can be dramatic.
Sea Viking, this time shot using ambient light and Magic filter.
Sea Viking, this time shot using ambient light and Magic filter.
Needless to say, no solution is perfect. Some subjects benefit greatly from the controlled lighting strobes provide, a strobe is just as bright at 100ft as it is at 30ft, and doesn't suffer from cloudy days. When exposure relies on ambient light making its way through a significant depth of water, and then a filter, I start struggling with shutter speeds falling and motion blur, still, for some subjects, it can be a startling difference.
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